Published on:

US and Canada Only, Details Below

With the North America release of How Innovation Works just one week away, I am unable to travel to the US to promote the book as I would normally do. So my team and I are trying to come up with creative ways to promote the book while also sharing free content and prizes with you.

When books are released, those who have helped me write the book as well as press and other insiders get free, often signed copies. We thought regular readers should have a chance to get one themselves, especially with live events being impossible right now.

So we decided to give away at least ten free signed copies of How Innovation Works to fans in the US and Canada.


In fact, I recently signed over one hundred labels to mail to the US publisher to put on review copies and other copies for media and influencers. So this year, these ten fans will be among the very few to get a directly signed copy!

There are three ways to enter the drawing:

  • Share this Facebook post (while liking my page)
  • Retweet this tweet (while following me)
  • Email my team at mattwridley at gmail (de-formatted to prevent spam bots) with “How Innovation Works” in the subject, and attach proof that you pre-ordered the book—whether an Amazon order confirmation, an order confirmation from another seller, or just a photo of a physical receipt—to be entered three times!

You are allowed to enter each way, so by doing each one, you’ll have 5X the odds of winning.

Some time this weekend, before 11:59 PM BST on the 17th, my team will randomly select ten entries as winners and reach out to you for shipping information.

The copies unfortunately most likely won’t arrive for several weeks, as I will be shipping them from England myself, so to read the book next week you’ll still want to purchase it (and perhaps give the first copy to a friend if you win). But people who don’t order it are still free to enter via Facebook and Twitter for a chance to get it without buying it at all.

While this is only available to fans in North America, readers in the UK and possibly elsewhere will have their own contest closer to their local release date.

Thank you so much for your continued support during this difficult time. I look forward to sharing more content and events with you in the coming months!

To stay updated, follow me on Twitter @mattwridley and Facebook, or subscribe to my new newsletter!

My new book How Innovation Works is coming in May, and is available to pre-order in the UKUS, and Canada.


By Matt Ridley | Tagged:  how-innovation-works