Matt Ridley is the author of provocative books on evolution, genetics and society. His books have sold over a million copies, been translated into thirty languages, and have won several awards.
Please note that this blog does not accept comments. If you're reading this blog and want to respond then please use the contact form on the site, or comment on his Facebook page. You can also follow him on Twitter @mattwridley.
His new book How Innovation Works is coming May 14th in the UK and May 19th in the US and Canada.
I have an article in Spiked! on the the tyranny of
This summer at TED Global in Edinburgh, a lively networking
conference, there was a talk on one of the true and terrible
scourges of the modern world. This is a bit of a theme for TED. The
same scourge was bravely but mercilessly exposed at TED Global
three years ago in Oxford and nine years ago at the ur-TED itself
in California. All three talks went down well with the hip folk who
attend TED meetings. They nodded in agreement that this scourge
must end, and soon.
The scourge in question? The thing that deserved as prominent a
castigation as disease and poverty and tyranny? Too much choice.
Yes, the pressing and urgent issue we face is that when we enter a
supermarket, we find tens of brands of cereal and it is making us –
wait for it – anxious. Oh woe.
Receive all my latest posts straight to your inbox. simply subscribe below:
[*] denotes a required field